Other industries will follow, making the addressable market many times larger – not counting the market cap of the companies based on that data. In the first phase, UBDI has a bulls-eye on the $50 billion market research industry, where aggregated insights and trends are most important – not data about individual people. UBDI is a startup building a new community of individuals, developers and companies who are committed to working together to ethically monetize data.
#Digime marketing reviews cracked#
After a decade working on the problem, I think we’ve finally cracked the code. Nothing is more important to our future than taking control over the economics of the data we produce. I understand the concerns, but they are dead wrong.
One article in direct response to me even said that selling your own data was “like selling body parts.” I’ve heard similar reactions just this week from a few alarmists in response to initial coverage of UBDI. One brand-name VC backing Facebook told me quite bluntly “it’s just a matter of time for dinosaurs like you to die off.”Ĭonsumer and privacy groups were often just as cynical. There was an even louder chorus of detractors who said privacy was dead. Others derided individuals themselves, saying that they could never understand the concept of data – or manage it effectively if they did. In addition to threatening their business model – Facebook was in the process of filing for their IPO based almost entirely on exploiting the personal data they captured – they argued that data was not valuable at an individual level, which was largely true then. I was not surprised that Silicon Valley insiders scoffed at the idea. If data was indeed the new oil, what if we were each sitting on our own reservoir that just needed to be tapped? I was building the personal data platform Personal at the time (now part of – a partner of UBDI) and found the response by consumers and the media overwhelmingly positive. I strongly believed that people had a right to participate in the economics of the data they produced, perhaps even the lion’s share. In 2011, I called data “a new form of currency” in an interview with Julia Angwin and Emily Steel of The Wall Street Journal.
The time is finally right for people to ethically monetize their own data
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